Wednesday, March 5, 2008

The Economics of Peeps

Let's start by being less formal. There are a few things you need to know about me if you're reading this post: 1. I am a nerd. A card-carrying, proud nerd. 2. I love Peeps. I try and avoid sugars most of the time, but Peeps are an exception. There is something about the marshmallow chickens that break down my best intentions.

As a kid, there were two key varieties of Peeps - chickens and bunnies. They were packaged with either 15 chickens or 16 bunnies to a package. The stores always charged the same prices for these two types. I figured out pretty quickly - around the age of 8 or 9 - that although there were fewer chickens, they were heavier and therefore the better value. I have been happily eating chickens (always yellow ones) since.

However, everything changed this spring. Now, instead of 15 chickens or 16 bunnies, the packages contain 10 chickens or 12 bunnies. This means that a package of bunnies is now the better value. Does this mean that I am being a good economist and switching to bunnies? Sometimes, old habits trump pennies - I'm still hooked on chickens!

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